One has no front door. The other broke the lock.
Heartland’s website is written for dentists, not patients. Pacific Dental built the directory, then broke every listing with one stray character.
Read the teardown ↗What wins the search.
Side-by-side teardowns of real clinics competing for the same patients — searched the way a patient searches, on Google and the AI assistants, then written down. Research by ClinAds.
Same size. Opposite blind spots.
ATI hands machines the address, hours and map pin but names no insurer. Athletico names the plans and ships no machine-readable data.
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Ask AI for urgent care. Neither chain has the full answer.
CityMD’s pages answer four of five patient questions, MinuteClinic’s answer three. Each leaves out what the other gets right.
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Aspen Dental is losing Fort Worth to Brident
Brident’s page answers all five things a patient asks. Aspen’s answers none, across 71 Texas cities.
Read the teardown ↗
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