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Check your ad copy before it costs you.

A rejected ad wastes a launch. A board complaint costs a great deal more. Paste the copy you're about to run and we'll flag the phrases that commonly cause trouble — measured against what your own website already backs up.

This is a checklist to review with a qualified professional, not legal advice. We won't tell you an ad is compliant — no tool can.

We read your site to see which claims it already backs up — that's what makes the check specific to you rather than generic.

What we look for

  • Outcome guarantees. “Pain-free”, “guaranteed results”, “money-back” — promises about a clinical result are the fastest route to a complaint.
  • Unprovable superlatives. “Best”, “#1”, “safest”, “leading” with nothing cited behind them.
  • Claims your site doesn't support. The most common finding. If the ad says it and the website can't back it, that gap is the risk.
  • Missing disclosure. Procedure claims with no mention of risk, side effects, or that individual results vary.
  • Testimonial and before/after usage that implies typical results.
  • Pricing, financing and insurance claims stated without qualifiers.
  • Credentials the site doesn't evidence — specialist titles, certifications, awards.

How it works

  1. We read your website — services, credentials, guarantees and disclaimers.
  2. We check your ad copy against that evidence, phrase by phrase.
  3. You get the flagged phrases, why each one draws attention, a safer way to say it, and a rewritten version of the ad you can actually use.

Questions

Does this tell me if my ad is compliant?
No, and be wary of anything that claims to. Rules differ by state board, by platform, and by procedure, and they change. This flags phrases that commonly cause problems so you know what to raise with your attorney or compliance contact before you spend money on the ad.
Why do you need my website?
Because most advertising trouble is a substantiation problem. A claim isn't risky in the abstract — it's risky when nothing backs it up. We read what your site already says about your services, credentials and disclaimers, then check your ad against that.
What kinds of phrases get flagged?
Outcome guarantees like "pain-free" or "guaranteed results", superlatives with no cited source ("best", "#1", "safest"), claims your own site doesn't support, missing risk or results-vary disclosure, testimonial and before/after usage that implies typical results, pricing and insurance claims without qualifiers, and credentials the site doesn't evidence.

This is a checklist to review with a qualified professional, not legal advice. We won't tell you an ad is compliant — no tool can.

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Need a second pair of eyes?

The checklist is free. If you want help fixing the campaign behind it, we'll talk it through.

Talk to us