Bea Better Eating

Bea is your expert-at-hand who uses research-based psychological principles to progressively change your mindset around food.

mental health / behavioral health / digital health

Visit website

StageUndisclosed/Self-funded

YC batchNot listed as YC-backed

Raised$0

Founded2023

Employees7

LocationSt. Petersburg, FL

Business modelSaaS / B2C with coaching-like guidance via AI and guided activities (open chat)

About

Bea Better Eating is a revolutionary app designed to help people heal their relationship with food. Unlike traditional calorie-counting or diet apps, Bea combines cutting-edge AI technology, hypnosis, and evidence-based therapy techniques to address the root causes of emotional eating. Developed by Clinical Psychologist Dr. Sera Lavelle, Bea focuses on sustainable habits and mindful eating, empowering users to break free from diet culture and build a healthier, more confident relationship with food. Our approach is rooted in science, leveraging years of clinical expertise to create personalized, effective support that fits seamlessly into everyday life. Bea isn’t just another app – it’s a game-changing tool for lasting behavioral change and emotional wellness. Whether you’re tired of yo-yo dieting, struggling with emotional eating, or simply looking to enhance your overall well-being, Bea is here to guide you toward lasting transformation. Let’s rethink what it means to eat better. Join Bea and take the first step toward food freedom today.

Product

Value proposition: Provides AI-assisted guided activities and mindfulness/hypnotherapy-based guidance to retrain thinking about food, reduce shame/guilt, and support mindful eating.
Target customers: Individuals seeking to change their relationship with food, emotional eaters

Founders

Dr. Sera Lavelle — Founder, CEO, and Clinical Psychologist
Ruby Manadero Brock — Co-Founder and CPO (Product Growth & Strategy)

Products

Bea chat assistanthypnotherapy recordingsmindfulness-based activitiesopen chat feature

Key features

AI-guided psychology-based activitiesopen chat for questionsmindful hypnotherapyreminders and guidance for mindful eating

Technologies

AI chatbotguided meditationhypnotherapy recordingsmindfulness exercises

Target conditions

emotional eatingdisordered eatingeating disordersweight management

Care settings

virtualonline

News

Featured Founder: Dr. Sera Lavelle of Bea Better Eating - Embarc Collective · 2025-01-21T14:25:33.000Z
A Better Meal app uses AI to make healthy eating easy - CultureMap Houston · 2024-09-10T16:00:03.000Z
EatBeat – AI-Powered Nutrition Tracking Platform - Telesens · 2025-09-10T09:47:12.000Z
Texas entrepreneur creates AI app for healthy cooking tweaks - CultureMap Austin · 2024-09-10T22:35:06.000Z
Revolutionary Nutrition App Provides Roadmap to Better Health · 2025-02-18T12:00:00.000Z
Metro Atlanta food-as-medicine startup raises millions in funding · 2024-12-16T00:00:00.000Z

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Profile updated Jul 29, 2026. Sources: beabettereating.com