Boober
Birth & Postpartum Doulas, Lactation Support, Childbirth Classes
health AI? not exactly; digital health / maternity care services
Stagepre-seed
Raised$1.6M
Founded2017
Employees9
LocationBrooklyn, NY
Business modelB2C, B2B2C, marketplace
ValuationNot publicly disclosed
About
Boober helps expectant and new parents find the help they need when they need it during pregnancy, birth, and postpartum. From in-person and online classes to expert, on-demand care providers, like lactation consultants, birth + postpartum doulas, mental health, and more (in-person & virtual), Boober has helped thousands of families on their unique parenting journey since 2017.
Product
- Value proposition
- Comprehensive birth and postpartum support with vetted providers, 1-on-1 consults, on-demand classes, and a network of experts for birth justice and personalized care.
- Target customers
- Expecting and new parents; caregivers; families seeking birth/postpartum support
- Pricing
- Not explicitly stated; mentions promotions like Save $99 - 2 Classes; likely per-class or package pricing
Founders
- Jada Shapiro
Categories
Maternity carePostpartum supportBirth educationDoulasLactation consultingOn-demand classesHealthcare marketplace
Products
Birth & Postpartum DoulasLactation SupportChildbirth ClassesOn-Demand ClassesEbooksCare Team SupportBirth Justice Fund
Key features
Vetted providers1-on-1 consultsWeb-based classes and on-demand contentChat and email support from Care TeamSmall class sizesFounder-led guidanceBirth justice fund
Technologies
web platformcare matchmakingon-demand video/classes
Care settings
homeclinicvirtualhospital?
Traction metrics
Trusted by 23K+ families⭐ 4.95/5 rating
Investors
AntlerFounders of FlexportFounders of Thinx!Founders of A Touch of Modern
News
- Boober | Birth & Postpartum Doulas, Lactation Support, Childbirth ... · 2024-10-23T00:00:00.000Z
- Boober - Overview, News & Similar companies | ZoomInfo.com · 2024-11-29T00:00:00.000Z
- Black Breastfeeding Week: A celebration, discussion & Q&A with LaShanda Dandrich, IBCLC. | Boober · 2024-10-23T09:23:46.000Z
- The Innovation Horizon Maternal Mental Health - Femovate · 2026-01-03T00:00:00.000Z
- Take it from the New York Times - “Everyone Needs a Postpartum Doula” | Boober · 2024-10-23T09:23:46.000Z
- Zomee Launches “Boober” Mobile Tour to Give Moms More Support in Their Parenting Journey · 2025-07-31T12:04:00.000Z
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Profile updated Jul 29, 2026. Sources: getboober.com
