Choices in Senior Care
A technology-driven approach to providing individualized services on a corporate scale to at-risk populations, proven to solve health-related issues and improve quality of life.
healthcare services / senior care / care coordination
StageFranchise model
Founded2010
Employees10
LocationKnoxville, TN
Business modelB2B / B2C hybrid (contracted services with organizations; direct services to individuals)
About
Choices in Senior Care provides assessments, transitional care, and long-term Care Management for partner organizations. Contact us today to learn how Choices in Senior Care can meet your organization’s needs!
Product
- Value proposition
- Providing care coordination and connecting people to resources to improve their quality of life; empowering lives through tailored solutions and compassionate care.
- Target customers
- Organizations with large patient pools; at-risk populations; healthcare providers seeking care coordination for seniors
Founders
- Wendy Soles — Founder
- Joe Soles — Founder and CEO
Categories
Senior careCare coordinationHome healthHealthcare servicesSocial determinants of health
Products
Care coordination servicesContracted care management programmingResource connection services
Key features
Care coordinationIndividualized services at scaleAging Life Care® informed practiceEthics and standards guided by Aging Life Care® AssociationPartnerships to expand healthcare accessSocial determinants of health addressing
Technologies
technology-driven coordinationcase management
Care settings
homevirtualcommunity-basedclinic (indirectly)
Certifications
Aging Life Care® Association Code of Ethics and Standards of Practice
Partnerships
Partnerships with organizations to expand healthcare access; collaboration with senior care networks
Traction metrics
100,000+ people helped in 11 states through 10+ contracts since 2010
Investors
George Heinemann (purchased original territory)
News
- Promote Her Journey Spotlight: Christie Stukenholtz, Founder & CEO of Senior Care Finder · 2025-07-28T22:39:12.000Z
- Hera Raises $27M Series A for Its AI Senior Care Platform · 2026-07-01T17:29:20.000Z
- This Bay Area startup is using AI to help families navigate long-term care planning | TechCrunch · 2025-01-29T16:00:00.000Z
- AideChoice Officially Launches Innovative App to Revolutionize Short-Term Home Care in Greater Philadelphia | Newswire · 2025-11-18T16:00:00.000Z
- Clara Home Care Closes $3.1M Seed Round to Transform Senior Home Care - intelligence360 · 2025-06-12T15:15:00.000Z
- MySeniorCareHub, PBC Launches All-in-One Digital Health Platform to Support Senior Safety, Aging in Place, and Family Care Coordination · 2026-06-09T11:52:00.000Z
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Profile updated Jul 29, 2026. Sources: choicesinseniorcare.com, linkedin.com
