StageBootstrapped/No funding raised
Raised$0
Employees2
LocationWinston Salem, NC
Business modelB2C, B2C SaaS? (not SaaS)
About
Prime Choice Physical Therapy is a self-pay physical therapy clinic in Winston-Salem, North Carolina that specializes in dry needling, fall-risk reduction, and treating muscular pain following injury, surgery, or medical conditions. Founded by Dr. Ayana Graham, PT, DPT, the clinic operates on a fee-for-service model to provide one-on-one personalized care without insurance constraints, treating patients from age 10 to 99 for conditions including back pain, shoulder pain, knee pain, neck pain, and osteoarthritis.
Product
- Value proposition
- Self-pay physical therapy clinic offering 1:1 care with dry needling, falls prevention, and comprehensive muscular pain treatment without insurance constraints.
- Target customers
- Patients seeking one-on-one physical therapy without traditional insurance constraints
- Pricing
- fee-for-service, self-pay
Founders
- Dr. Ayana Graham (Owner) — Owner/Physical Therapist
Categories
Physical TherapyDry NeedlingFalls PreventionMusculoskeletal Pain
Products
Dry NeedlingSenior Fitness Appointments? (from extras)Functional Massage TherapySports Injury PreventionFalls Prevention
Key features
1:1 carefee-for-service modelself-pay
Integrations
Kareo (provider)Kareo EHR integration for Dr Ayana L Graham
Target conditions
musculoskeletal painsports injuriespost-surgical painpain related to medical conditionsfall risk reduction
Care settings
clinicphysical therapy clinic
Certifications
Kareo provider network
Partnerships
Kareo
Traction metrics
self-pay model enables flexible scheduling
Competitors
other physical therapy clinics offering direct-pay or cash-based PT
News
- Physical Therapy Clinic Partnerships | PRN · 2025-11-21T00:00:00.000Z
- LG Unveils ‘PrimeFocus Health,’ New Venture Developing Home Healthcare Treatment · 2024-10-21T08:56:13.000Z
- PHS Network for Group Health Offered By First Health® – Prime Health Services · 2026-02-23T17:37:03.000Z
- OEP’s Prime Time Healthcare Rebrands to Fortis Healthcare Solutions · 2025-03-05T00:00:00.000Z
- Prime Health builds future-ready UAE healthcare resilience with digital care | Khaleej Times · 2026-06-25T06:12:40.000Z
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Profile updated Jul 29, 2026. Sources: primechoicept.com
