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Way

health AI / digital health / mental health (behavioral nutrition)
StageSeries A-II
Raised$87M
Founded2020
Employees4
LocationSanta Monica, CA

About

Way is an intuitive eating app focused on helping you listen to your body's natural signals and aligning your way of living and eating to your values. The torturous cycle of diets is felt by 121,000,000 Americans, as 83% of diets fail, largely due to external rules-based programs. Our mission is to change that and to impact health and happiness through our unique method of applying intuitive eating principles within the cognitive behavioral therapy (CBT) framework. Delivering long-lasting results is our mission, breaking the cycle of restrictive dieting, and helping you unlearn harmful diet culture messaging that's constantly absorbed into our self-talk. Named the Best Intuitive Eating App by Healthline in 2023, 2024, and 2025 ,Way is like a Headspace for intuitive eating - with easy, yet powerful 2-8 min sessions, we walk you through three different Pathways. The original Greek definition of the word "Diet" meant "Way of Living" - there's only *one* way of living and eating, for each of us. Let us help you find your way.

Product

Value proposition
The leading Intuitive Eating App helping people find peace with food and their body through mindful eating and behavior-based strategies.
Target customers
Individuals seeking healthier relationship with food and body
Pricing
14-Day Free Trial, Cancel Anytime

Founders

  • Rajaie Batniji — Co-Founder and CEO
  • Sanjay Basu — Co-Founder and Head of Clinical
  • Afia Asamoah — Co-Founder, Head of Legal, Security, and Compliance

Categories

digital healthwellnessbehavioral sciencenutrition

Products

Way app (intuitive eating app)14-Day Free Trial

Key features

Intuitive eating frameworkbehavioral science-based approachmindful eating promptsappears to track thinking changes in first weekfree trial with cancel anytime

Target conditions

disordered eatingovereatingemotional eatingweight managementmindful eating

Care settings

mobile appvirtual/online

Notable customers

Users of Way app (10,000+ people mentioned)

Traction metrics

10,000+ users73.5% of Way app members notice thinking differently about eating in the first week

Investors

Andreessen Horowitz (a16z)New Enterprise Associates (NEA)Lux CapitalCVS Health VenturesTwine Ventures

News

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Profile updated Jul 29, 2026. Sources: eatmyway.com, linkedin.com

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