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MyFitFix

health and wellness / digital health
StageSeed - II
Founded2025
Employees2
LocationSugar Land, TX
Valuation425 million JPY

About

MyFitfix is a wellness app designed to help you stay consistent in the five daily health pillars: sleep, steps, hydration, protein, and exercise. What makes us different? MyFitfix includes an AI Calorie Counter that makes food logging fast and effortless. Snap a meal or type casually, and our AI instantly estimates calories and macros — no clunky manual entry required. With gamification (weekly FitScore, trophies, habit hacks, push nudges), MyFitfix turns health tracking into a fun, sustainable lifestyle. Currently available in beta on iOS TestFlight and Google Play Beta — join us and start building habits that stick.

Product

Value proposition
AI-powered habit-based approach for sustainable weight loss with personalized goals, simple tracking, and motivation features.
Target customers
individual consumers seeking sustainable weight loss and habit formation

Founders

  • 山田 真愛 (Yamada Maai)

Categories

healthtechfitnessdigital healthcalorie counterhabit tracking

Products

MyFitFix app (AI Calorie Counter)FitScore & RewardsHealth journal / habit trackerUpcoming tools: Workout Library, AI Coaching

Key features

habit-based trackingdaily goals tailored to lifestyleone-tap progress loggingweekly/monthly progress trendshealth journalFitScore and rewardstips, reminders, and rewardsAI coaching (coming soon)workout library (coming soon)

Technologies

AImachine learninghabit trackingcalorie countingpersonalized coaching

Target conditions

weight managementobesityoverweightness

Care settings

mobile apponline/virtual

Traction metrics

weekly and monthly trendsFitScore-based motivation

Investors

Marso (MRSO)Creation Camp TENNOZMarui GroupW Consumer BootcampFuture Accelerator GatewayANOBAKA

News

More links

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Profile updated Jul 29, 2026. Sources: myfitfix.app

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