Employees26
LocationMount Laurel, NJ
Business modelB2C (consumer-facing weight loss program) / services (medical supervision)
ValuationNot publicly available for these specific entities
About
New Direction is an exciting “state of the science” medically-supervised weight management program that provides optimal nutrition and comprehensive support to help you safely achieve your weight loss goals.
Product
- Value proposition
- A state-of-the-science, medically supervised weight loss program providing optimal nutrition and comprehensive support to safely achieve weight loss goals.
- Target customers
- Individuals seeking medically supervised weight loss, patients with obesity/overweight conditions
Founders
- Cynthia Finch — Founder, President (New Direction Health Care)
- Michael Schneider — Founder & Owner (New Directions Mental Health)
Categories
MedtechHealthcare ServicesDietary/Nutrition
Products
New Direction Meal Replacement Products
Key features
medically supervised weight loss programnutritionally balanced meal replacementsbehavior education programnutrition and exercise toolssimplified meal planssupportive provider network (Find A New Direction Provider Near You)
Technologies
meal replacementsnutrition planning toolsexercise toolsbehavior education
Target conditions
obesityoverweightnessweight-related health conditions
Care settings
clinicmedical weight loss center
Certifications
HIPAAFDA not statedRegulatory status not clearly stated
Traction metrics
12-week program weight loss example: average 36 pounds lost
Investors
GuideWellBlueCross BlueShield of MichiganBlue Cross and Blue Shield of Kansas CityCobalt Ventures
News
- New Direction Health Care Solutions, Inc. joins all the Health Systems in Knoxville, Tennessee - New Direction Health Care · 2025-05-01T22:04:48.000Z
- NEWDIRECTION CARE: the original aged care innovator primed to expand | NewDirection Care · 2025-01-31T02:00:19.000Z
- New Directions Mental Health Expands Care with New Pittsburgh Location · 2025-07-17T13:00:00.000Z
- NewDirection Care - Bellmere, Queensland, Australia | Business View Oceania · 2024-11-26T11:55:05.000Z
- Introducing NDConnect · 2025-11-03T09:00:00.000Z
- Adult Social Care Test Bed – new digital initiative with the National Care Forum (NCF) & Liverpool University | New Directions · 2025-09-04T10:31:31.000Z
More links
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Profile updated Jul 29, 2026. Sources: newdirectionprogram.com, instagram.com
